Attention Oatmeal Raisin
Creative Sugar & Sweet
Key Components
True contextual understanding puts the ad in the right context (place, time or related topic) and increases ad relevance.
Contextual understanding based on all available signals including text, images, audio and video.
This shows relevant creative and optimizes it to maximize engagement.
Dynamic, unique ad creatives that engage digital audiences
Contextual Chocolate Chip
Captures the resonance of different creative on the same article and measures time spent with an ad.
Attention measurement and campaign optimization in real time
3 cookies that click out to more information about each component, contextual, creative and attention.
Meet with us!
Unlock the power of the Mindset Matrix now. We’ll make a great cream!
Context + Creative + Attention is a Batch Baked in Heaven
Audience tracking is out, but these cookies are the real deal! Please enjoy this delicious batch and check out this fun virtual experience on GumGum’s new framework, the Mindset Matrix.
CREATIVE
ATTENTION
CONTEXTUAL
The Mindset Matrix is the blueprint for the future of digital advertising and how advertisers will be able to tap into a consumer's frame of mind to deliver relevant, engaging and effective ads without the use of personal data.
Our Mindset Matrix
